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The integrated approach to strategic marketing planning and execution discipline rolled into the following 7 ‘marketing excellence propellers‘ solidly hinged together by the double-layered core of market understanding and customer focus:
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Alignment & Purpose
Internal & External Analysis
Segmentation & Positioning
Marketing Mix (5Ps Vs 5Cs)
LEADING Activities & Demand Creation Model
Balanced Scoreboard (LAG & LEAD) & Accountability
12 Marketing Competencies
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A scientific and professional approach in identifying, understanding and developing key accounts at every level in the sales organization.
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A systematic and pragmatic approach to basic customer segmentation and key account management (KAM) by the frontline sales organization.
Customer FOCUS
workshop
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Creating, winning & dominating markets by listening to your best customers
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A workshop geared towards delivering value to key customers by listening to their needs, wants & expectations and developing customer-driven action plans
DMaX
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Enables sales & marketing teams to manage distribution channels by understanding roles, aligning joint responsibilities, setting evaluation metrics and performance scorecards, joint business planning, etc.
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A scientific and professional approach to channel management enabling sales & marketing teams to maximize partnerships with distributors, dealers & retailers using the DMaX framework
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Provides a simple yet integrated framework for people and organizations in ‘breathing’ and ‘living’ the mindsets, behaviours and service performance to satisfy, anticipate, surprise and ultimately delight customers
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Facilitates real if not ‘live’ engagement in co-creating offerings through feedback (VOC), joint assessments and action planning with key customers to address pain points or improve service levels (including products and processes)
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Balances hard and soft skills in attracting, engaging and retaining customers
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Provides a framework for continuos improvement with tools such as NPS(Net Promoter Score, VoC, etc.)
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Serves as a springboard to drive cultural change with the CUSTOMER as the ‘true north’ for every activity